Jami's Page

Logo Design Process

My first project with Cloudsurfers was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is pictures of my logo design process.


I began by sketching several possible ideas for logos, inspired by the name and traits of our company. Here is my favorite:

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:


My black and white design made it to the next round, so I then made a color version of this design:


The company decided to go in a different direction with the color logo, so I then made final adjustments on this logo: