Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.

Sketches

I began by sketching the logos for our company:

Black and White

Next I used Illustrator to make a black and white mockup of my logo:

Color

My black and white design made it to the next round, so I then added color:

Improvements

The company decided to go with a different color and logo, so I then made the final logo my own: