Logo Design Process
My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.
I began by sketching several possible ideas for logos, inspired by the name and traits of our company:
Black and White
I then used Illustrator to make a black and white version of my favorite logo:
The company voted on this logo as a group (my logo), so I made these colored versions:
The company decided to go in a different direction with the color logo, so I then made final adjustments on a different logo: