Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following there are my logo designs and my process.

Sketches

I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:

Color

Someone else's black and white design made it to the next round instead of mine, so I then made a color version of this design:

Improvements

The company decided to go in a different direction with the color logo, so I then made final adjustments on this logo: