Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.

Sketches

I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I then used Illustrator to make three black and white mockups of my favorite logo:

Color

Next, I made a color version of one of my black and white logos that made it to the final round.