Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process. And includes photos of each stage.

Sketches

I began by sketching several possible ideas for logos, inspired by the name and energy of our company:

Black and White

I then used Illustrator to make a black and white copy of one of my logo sketches combine with my co-worker Beatrice's sketches:

Color

Luckily Beatrice and I's logo made it past the black and white round, so I then made a color version of this design on my own:

Improvements

The company decided to go in a different direction with the writing of the logo so here is my final desighn: