Logo Design Process

My first project with Gechy was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.


I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:


Someone else's black and white design made it to the next round instead of mine, so I then made a few color versions of this design:


The logo above was the prefered style, but none of the color combinations that I proposed won. The winnig color combination was rainbow, and here are the adjustments that I made to out final logo: