Logo Design Process

My first project with Gechy, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.

Sketches

I began by sketching several possible ideas for logos, inspired by the name and a gieco :

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:

Color

Someone else's black and white design made it to the next round instead of mine, so I then made a color version of this design:

Improvements

The company decided to go in a different direction with the color logo, so I then made final adjustments on this logo: