Whitney's Page

Logo Design Process

My first project with Cloudsurfers was to help design the company's logo. This involved many stages, from initial sketches to final improvements.These were my steps!.


I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:


Someone else's black and white design made it to the next round instead of mine, so I then made a color version of this design:


The company decided to go in a different direction with the color logo, so I then made final adjustments on this logo: