Logo Design Process

This was my first project with a litty squad and midge by my side!

Sketches

I began by sketching several possible ideas for logos (tbh I lost them), inspired by the name and traits of our company, litty.... which is why my sketches be litty

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo...not mine

Color

My black white design made it to the next round instead because it was bombin so I then made a color version of this design

Improvements

once again i was chosen to lead the pack with my color logo!