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Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.


I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I then used Illustrator to make a black and white mockup of my favorite logo:


Someone else's black and white design made it to the next round instead of mine, so I then made a color version of this design:


The company decided to go in a different direction with the color logo, so I then made final adjustments on this logo: