Grace's Page

Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.


I began by sketching several possible ideas for logos, inspired by the name and traits of our company:

Black and White

I did a black and white image but I lost it:


So we won the black and white logo so we decided to make it color:


The company decided to go in a different direction with the color logo, so I made some adjustments: