Juliet's Litty Swagalicious Page

Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.


I began by sketching several possible ideas for logos, inspired by the swaggy name (Hadley and I created) and litness of our company:

Black and White

I then used this fire app called Illustrator to make a black and white version of my littiest logo:


Someone else's litty black and white design made it to the next round instead of mine, so I then made a color version of this design... I call it Blue Fire: