Logo Design Process

My first project with Company, Inc. was to help design the company's logo. This involved many stages, from initial sketches to final improvements. Following is a journal of my logo design process.

Sketches

I began by sketching several possible ideas for logos, inspired by the swaggy name (Hadley and I created) and litness of our company:

Black and White

I then used this fire app called Illustrator to make a black and white version of my littiest logo:

Color

Someone else's litty black and white design made it to the next round instead of mine, so I then made a color version of this design... I call it Blue Fire: